{"product_id":"book-gwkh","title":"Stealing Genius","description":"\u003cp\u003eImprovement is not innovation…and innovation is essential if your aim is to survive in today's business environment.\u003c\/p\u003e\u003cp\u003eStealing Genius lays the foundation for a dramatic and long-overdue shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. However, fixating on improvement in today's world is a dangerous path-one that ultimately leads to commoditization and irrelevance.\u003c\/p\u003e\u003cp\u003eTargeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form-something that will create a powerful, uncopyable experience for your target customer.\u003c\/p\u003e\u003cp\u003eIn order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation-or Stealing Genius. How? By delivering an experience that the competition either cannot or will not attempt to copy. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.\u003c\/p\u003e\u003cp\u003eFeaturing dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller's proven six-step process for creating an uncopyable experience. You'll learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDo more than think outside the box-you'll build a new box completely\u003c\/li\u003e\n\u003cli\u003eIdentify your \"moose\", the distinctive customer\/client profile for which you are hunting\u003c\/li\u003e\n\u003cli\u003eLeverage insight from daily experience, personal heroes, and organizations outside your industry to better serve your customers\u003c\/li\u003e\n\u003cli\u003eFlip the competition by doing the exact opposite of what those in your industry are currently doing\u003c\/li\u003e\n\u003cli\u003eMaximize your strategic innovation by bringing in a Stealing Genius facilitator\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCreate a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49416026194224,"sku":"BDgwkh","price":8.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gwkh-Square-cover.jpg?v=1773509203","url":"https:\/\/downpour.com\/products\/book-gwkh","provider":"Downpour","version":"1.0","type":"link"}