{"product_id":"book-gvdj","title":"HBR Guide to Building Your Business Case","description":"\u003cb\u003eGet your idea off the ground.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eYou've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.\u003cbr\u003e\u003cbr\u003eThe \u003ci\u003eHBR Guide to Building Your Business Case\u003c\/i\u003e, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: spell out the business need for your idea; align your case with strategic goals; build the right team to shape and test your idea; calculate the return on investment; analyze risks and opportunities; and present your case to stakeholders.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49356786762032,"sku":"BDgvdj","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49356786794800,"sku":"ZEgvdj","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49356786860336,"sku":"ZMgvdj","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gvdj-cover.jpg?v=1763004294","url":"https:\/\/downpour.com\/products\/book-gvdj","provider":"Downpour","version":"1.0","type":"link"}