{"product_id":"book-gvdh","title":"HBR's 10 Must Reads on Strategic Marketing","description":"\u003cb\u003eStop pushing products—and start cultivating relationships with the right customers.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIf you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the \u003ci\u003eHarvard Business Review\u003c\/i\u003e archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.\u003cbr\u003e\u003cbr\u003eLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're \u003ci\u003ereally\u003c\/i\u003e in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49356786434352,"sku":"BDgvdh","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49356786467120,"sku":"ZEgvdh","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49356786499888,"sku":"ZMgvdh","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gvdh-cover.jpg?v=1763004248","url":"https:\/\/downpour.com\/products\/book-gvdh","provider":"Downpour","version":"1.0","type":"link"}