{"product_id":"book-gsil","title":"Marketing Alternative Investments","description":"\u003cb\u003eMaster the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eInvestment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.\u003cbr\u003e\u003cbr\u003eThe only book to tackle this critical issue, \u003ci\u003eMarketing Alternative Investments\u003c\/i\u003e builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.\u003cbr\u003e\u003cbr\u003eWhether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign.\u003cbr\u003e\u003cbr\u003eEffective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.","brand":"McGraw Hill-Ascent","offers":[{"title":"Audiobook","offer_id":49358441251120,"sku":"BDgsil","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49358441447728,"sku":"ZEgsil","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49358441546032,"sku":"ZMgsil","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gsil-Square-cover.jpg?v=1769752311","url":"https:\/\/downpour.com\/products\/book-gsil","provider":"Downpour","version":"1.0","type":"link"}