{"product_id":"book-gnz4","title":"The Revenue Zone","description":"\u003cp\u003eNowadays it is well known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a \"sales rep free\" experience. Do B2B sales and marketing teams have a major problem on their hands or does this shift represent a \u003cstrong\u003eHUGE \u003c\/strong\u003eopportunity?\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eRevenue Zone\u003c\/strong\u003e provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team! In this groundbreaking book you will discover:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe shifts and trends behind B2B buying behaviors have created the perfect storm for disruption in the industry.\u003c\/li\u003e\n\u003cli\u003eHow to successfully navigate this disruption where 3 rules must be adopted.\u003c\/li\u003e\n\u003cli\u003eAn innovative alternative to out-of-date sales and marketing funnels.\u003c\/li\u003e\n\u003cli\u003eHow to create a revenue zone that digitally guides high volumes of prospects to your business.\u003c\/li\u003e\n\u003cli\u003eHow to successfully drive customer expansion using a unique Revenue Expansion Flywheel.\u003c\/li\u003e\n\u003cli\u003eHow to build a modern and simple technology stack that is required to enable and support this shift in B2B buying behavior.\u003c\/li\u003e\n\u003cli\u003eHow to take advantage of this opportunity ahead of your competition by quickly transforming your sales and marketing organizations.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eAuthor Tom Burton is an expert in enabling sales and marketing organizations to achieve consistent sales and drive predictable revenue growth through the use of innovative strategies and techniques.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"The Revenue Zone is the modern-day version of Crossing the Chasm. A must read for any sales, marketing or business executive who wants to grow sales and revenue and create a superior buyer experience in today's B2B world.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMadison Gonzales-Zraick, Sr. Marketing Manager\u003c\/em\u003e\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49418552213808,"sku":"BDgnz4","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gnz4-Square-cover.jpg?v=1773495746","url":"https:\/\/downpour.com\/products\/book-gnz4","provider":"Downpour","version":"1.0","type":"link"}