{"product_id":"book-gm34","title":"How to Hack Humans","description":"\u003cp\u003e\u003cem\u003e\"The brain is a computer. Stories are the programs-storytelling is how you write the code. If you want to hack humans, you need to understand how to write in the language best suited for the human-computer.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eNo, you're not holding the latest collection of recipes for cannibals. \u003cem\u003eHow to Hack Humans\u003c\/em\u003e is the business book you didn't know you needed, a unicorn in a world of publishing that is too often dry and emotionless.\u003c\/p\u003e\u003cp\u003eAre you looking to get investment for your Startup? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90% failure rate, so how do you stand out from the crowd? Start by picking up a copy of \u003cem\u003eHow to Hack Humans\u003c\/em\u003e, reading it, and realizing, hey, this Seth Erickson guy might be on to something.\u003c\/p\u003e\u003cp\u003eLearn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage. Make yourself and your product memorable by using patterns. Brains love repetition! Seth guides readers on a journey through the neuroscience behind storytelling, how to use it to make yourself clear in a world full of noise, how to work around bias, how to craft an impactful story, and much more.\u003c\/p\u003e\u003cp\u003eSeth has written a business book for the entertainment generation. Can you educate yourself AND chuckle as you turn page after page? \u003cem\u003eHow to Hack Humans \u003c\/em\u003eproves you can.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"What you're about to read is the neuroscience paper we all want to understand but don't have the time or patience to read presented by your quick-witted and charming college roommate who \"really needs you to understand\" the mind-blowing lessons he just learned in his advanced 404 class in college, with just enough actionable marketing prompts to get your head spinning. \"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e- Pia Silva, Author of \"Badass Your Brand\"\u003c\/em\u003e\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49418393190704,"sku":"BDgm34","price":8.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gm34-Square-cover.jpg?v=1773492280","url":"https:\/\/downpour.com\/products\/book-gm34","provider":"Downpour","version":"1.0","type":"link"}