{"product_id":"book-gh3g","title":"The New Rules of Marketing and PR, 8th Edition","description":"\u003cb\u003eThe eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe latest edition of \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.\u003cbr\u003e\u003cbr\u003eThe definitive guide on the future of marketing, this must-have resource will help you: incorporate the new rules that will keep you ahead of the digital marketing curve; make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you; and gain valuable insights through compelling case studies and real-world examples. The eighth edition of \u003ci\u003eThe New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly\u003c\/i\u003e is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49357882523952,"sku":"BDgh3g","price":30.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49357882720560,"sku":"ZEgh3g","price":55.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49357882786096,"sku":"ZMgh3g","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gh3g-cover.jpg?v=1763001197","url":"https:\/\/downpour.com\/products\/book-gh3g","provider":"Downpour","version":"1.0","type":"link"}