{"product_id":"book-gfu7","title":"Anything You Want","description":"\u003cp\u003eYou started a business. But why?\u003c\/p\u003e\u003cp\u003eEntrepreneurs often lose sight of \u003cstrong\u003ewhat matters\u003c\/strong\u003e. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?\u003c\/p\u003e\u003cp\u003eDerek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.\u003c\/p\u003e\u003cp\u003eIn \"Anything You Want\" he shares 40 powerful lessons, in two hour listen. Points include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhen you make a company, you make your \u003cstrong\u003eutopia\u003c\/strong\u003e - your perfect world.\u003c\/li\u003e\n\u003cli\u003eBusiness is not about money. It's about \u003cstrong\u003emaking dreams come true\u003c\/strong\u003e for others and for yourself.\u003c\/li\u003e\n\u003cli\u003eStarting with \u003cstrong\u003eno money\u003c\/strong\u003e is an advantage. You don't need money to start helping people.\u003c\/li\u003e\n\u003cli\u003eYour \u003cstrong\u003ebusiness plan is moot\u003c\/strong\u003e. You don't know what people really want until you launch.\u003c\/li\u003e\n\u003cli\u003eDon't pursue business just for your own gain. Only \u003cstrong\u003eanswer the calls for help\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book's most memorable stories are from his horrible mistakes, like why \u003cstrong\u003esaving ten minutes cost him $3.3 million dollars\u003c\/strong\u003e, and how he was \u003cstrong\u003eattacked by Steve Jobs\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\"Anything You Want\" was first published by Seth Godin in 2011, then by Penguin\/Portfolio in 2015. \u003cstrong\u003eThis third edition for 2022 was improved with eight new chapters\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eIts surprisingly \u003cstrong\u003ehumanist\u003c\/strong\u003e approach to business, focusing on \u003cstrong\u003egenerosity\u003c\/strong\u003e and happiness more than profits, has helped thousands of entrepreneurs to \u003cstrong\u003ere-focus on what matters\u003c\/strong\u003e and find their \u003cstrong\u003eown path\u003c\/strong\u003e to success.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49418188947760,"sku":"BDgfu7","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gfu7-Square-cover.jpg?v=1773487121","url":"https:\/\/downpour.com\/products\/book-gfu7","provider":"Downpour","version":"1.0","type":"link"}