{"product_id":"book-gdu5","title":"Get in the Game","description":"In \u003ci\u003eGet in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies\u003c\/i\u003e, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games.\u003cbr\u003e\u003cbr\u003eThis book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans.\u003cbr\u003e\u003cbr\u003ePerfect for marketing strategists, brand managers, and chief marketing officers, \u003ci\u003eGet in the Game\u003c\/i\u003e will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49357754073392,"sku":"BDgdu5","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49357754138928,"sku":"ZEgdu5","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49357754270000,"sku":"ZMgdu5","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gdu5-cover.jpg?v=1763001001","url":"https:\/\/downpour.com\/products\/book-gdu5","provider":"Downpour","version":"1.0","type":"link"}