{"product_id":"book-gdol","title":"Whole Truth","description":"Dale Pollak reveals the whole truth about wholesaling vehicles and provides a path for dealers to make more money as they wholesale inventory.\u003cbr\u003e\u003cbr\u003eIn Whole Truth, Dale Pollak, best-selling author and highly regarded innovator in automotive retail, will lead you on a deep dive into the business of wholesaling vehicles, following unprecedented market conditions that followed the onset of COVID-19 and the ongoing disruption to new and used vehicle supply chains.\u003cbr\u003e\u003cbr\u003eWhole Truth examines the reasons dealers have long regarded selling wholesale vehicles as a money-losing proposition, and why the rise of new technologies, data science, and a more efficient wholesale marketplace now offers dealers an opportunity to create a double-barreled business in their used vehicle departments. The book dissects the half-truths of wholesaling that are rooted in the history of the wholesale market and continue to erode dealers' profit-making potential as they wholesale vehicles, even in this unprecedented era of easy money. \u003cbr\u003e\u003cbr\u003ePollak draws from the perspective and techniques of top-performing wholesale sellers to disclose the inconsistencies and creative math that undermine a dealer's ability to yield consistent profits as they wholesale vehicles. Whole Truth also introduces Project Upside, a new solution that enables a more comprehensive, controllable, and convenient method for dealers to achieve consistent wholesale profits with no risk as market conditions normalize After reading this book, you can expect to gain-\u003cbr\u003e\u003cbr\u003e•Greater understanding of the disparity between dealers and top-performing wholesalers\u003cbr\u003e•A new way to size up and sell wholesale vehicles in a manner that achieves consistent profits every month\u003cbr\u003e•A fresh perspective on the wholesale market as an efficient, transparent, and profit-generating business for your dealership\u003cbr\u003e•And much more\u003cbr\u003e\u003cbr\u003eThis revelatory new book captures and conveys the business-building opportunity dealers have overlooked for far too long. Pollak's industry expertise and insight assure that Whole Truth will help you understand and unlock the profit-making potential that awaits your vehicles in the wholesale market.","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49417928048944,"sku":"BDgdol","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gdol-Square-cover.jpg?v=1774629547","url":"https:\/\/downpour.com\/products\/book-gdol","provider":"Downpour","version":"1.0","type":"link"}