{"product_id":"book-g5a2","title":"The Customer Education Playbook","description":"\u003cb\u003eDeliver maximum value to customers and clients with this blueprint to customer success\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eThe Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers\u003c\/i\u003e, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.\u003cbr\u003e\u003cbr\u003e In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:\u003cbr\u003e\u003cbr\u003e ● Learn why you should prioritize customer learning and invest in customer training and education\u003cbr\u003e\u003cbr\u003e ● Discover how to create a detailed customer success and retention plan that emphasizes delivered value\u003cbr\u003e\u003cbr\u003e ● Determine how to implement a learning strategy that maximizes and scales lifetime customer value\u003cbr\u003e\u003cbr\u003e Perfect for founders, executives, managers, and practitioners at companies of all kinds, \u003ci\u003eThe Customer Education Playbook\u003c\/i\u003e is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul. ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49361135370544,"sku":"BDg5a2","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49361135403312,"sku":"ZEg5a2","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49361135468848,"sku":"ZMg5a2","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/g5a2-cover.jpg?v=1762999260","url":"https:\/\/downpour.com\/products\/book-g5a2","provider":"Downpour","version":"1.0","type":"link"}