{"product_id":"book-g0lh","title":"Email Marketing Ecommerce","description":"\u003cp\u003e\u003cstrong\u003eEmail \u003c\/strong\u003eis one of the most powerful channels you can leverage when it comes to communicating with and persuading the people who are ultimately going to buy products from you.\u003c\/p\u003e\u003cp\u003eBut to build an effective email strategy for \u003cem\u003e\u003cu\u003eyour ecommerce business\u003c\/u\u003e\u003c\/em\u003e, one of the first things you need to do is make sure you have a firm grasp of who it is that you're actually trying to reach. Taking time to know and understand your audience is crucial to your success now and in the future.\u003c\/p\u003e\u003cp\u003eEvery time you send an email out to your list you're creating the opportunity to connect directly and personally with your prospective customers in ways that you just can't do on Facebook or Twitter. If you're sending messages that don't resonate with your subscribers or motivate them to take action, you're wasting your time and potentially damaging your reputation in the process.\u003c\/p\u003e\u003cp\u003eYour \u003cem\u003e\u003cu\u003eemail marketing strategy\u003c\/u\u003e\u003c\/em\u003e needs to be built upon a foundation of knowledge about your audience.\u003c\/p\u003e\u003cp\u003eIn this \"from the trenches\" book, I\u003cstrong\u003enternet legend Zane Colton \u003c\/strong\u003eguides you to finding and applying that knowledge.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49416925053232,"sku":"BDg0lh","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/g0lh-Square-cover.jpg?v=1773462935","url":"https:\/\/downpour.com\/products\/book-g0lh","provider":"Downpour","version":"1.0","type":"link"}