{"product_id":"book-fyas","title":"Build for Change","description":" Many companies across the globe will suffer over the next few  years as there is an emerging generation of customers who hate  doing business with them. Trefler calls this real and imminent  threat the Customer Apocalypse.     He argues that the connected consumer is giving birth to a new  generation of customer who are blowing up the very notion of  customer relationship management. Theyre not interest in a  relationship, and they wont be managed. This customer  expects to be in control rather than to be controlled, and they  want to discover your product or service on their own, and share  their devotion to it with everyone. Cross them and they will  demonize you to the world.     Trefler shows us how a companys future depends on their  willingness to do three things:    Look beyond mere data to see your customers; balance, and  respect their intent to discover the appropriate customer  process  Understand that the technology we have been given to address  this problem suffers a fatal flaw, and what must be instituted to  overcome it  Radically re-think how business people, technologies, and  finance roles work together for adaptive and transformative  innovation       Combined with examples from his professional experience in service  to and as a trusted advisor to some of the worlds most  sophisticated organizations, Treflers bold and timely  insight will be welcomed by business leaders across any  industry.   ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49360553214256,"sku":"BDfyas","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49360553279792,"sku":"ZEfyas","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49360553312560,"sku":"ZMfyas","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/fyas-cover.jpg?v=1762998277","url":"https:\/\/downpour.com\/products\/book-fyas","provider":"Downpour","version":"1.0","type":"link"}