{"product_id":"book-fx7q","title":"The Unicorn's Shadow","description":"When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in \u003ci\u003eThe Social Network\u003c\/i\u003e? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous \"unicorns\" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In \u003ci\u003eThe Unicorn's Shadow\u003c\/i\u003e Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: which founders are most likely to succeed?; where do the best startup ideas come from?; what's the most foolproof way of securing the funding needed to take a company to the next level?; and what's the best way to grow and scale your company and create a thriving culture that won't hinder expansion?\u003cbr\u003e\u003cbr\u003eMollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49360375742768,"sku":"BDfx7q","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49360375808304,"sku":"ZEfx7q","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49360375841072,"sku":"ZMfx7q","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/fx7q-cover.jpg?v=1762997356","url":"https:\/\/downpour.com\/products\/book-fx7q","provider":"Downpour","version":"1.0","type":"link"}