{"product_id":"book-fsyj","title":"All In Startup","description":" A book for anyone who has started a business, thought about  starting a business, or just been close to someone who has, All  In Startup introduces the reader to the latest advances in  entrepreneurship, including a new understanding of how to launch a  company in a way that dramatically improves its chances of  success.  The business plan curriculum taught in most M.B.A.  programs is on the verge of extinction. A new scientific  method of entrepreneurship built around forming and testing  basic assumptions will soon replace the tired old model. The book,  told through a case study approach, follows the story of Owen Chase  who is tasked with turning his company around in 9 days. Through  rich storytelling, All In Startup provides a book-length  case study to showcase a new type of entrepreneurship, revealing  innovative business principles and the emotional reality of  entrepreneurship that goes tragically unmentioned during business  school.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49365078638896,"sku":"BDfsyj","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49365078704432,"sku":"ZEfsyj","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49365078868272,"sku":"ZMfsyj","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/fsyj-cover.jpg?v=1762995744","url":"https:\/\/downpour.com\/products\/book-fsyj","provider":"Downpour","version":"1.0","type":"link"}