{"product_id":"book-fsyi","title":"Brief","description":" Most day-to-day communications are unfocused and unclear.  Thats an inexcusable waste of everyones time, mind  and resources. Brief isnt a nicety, its a  necessity. Its the new norm. The problem is most people  dont have the know-how or verbal discipline to do the  groundwork and get to the point. As a result, they waste precious  opportunities with decision-makers, and get  comfortable and verbally sloppy with co-workers and  long-time clients.  This book pulls no punches. Being brief is how successful  executives operate.  Its what they expect and they are  unforgiving when it doesnt happen. Throughout the book,  author Joe McCormack uses what he calls the B.R.I.E.F. approach to  break down each step. B.R.I.E.F. stands for Background, Reason,  Insertion, Ending, and Follow-on. Brief is a proven,  step-by-step approach that Fortune 100 CEOs, award-winning  entrepreneurs and high-ranking military officers have embraced. Now  its your turn.  Never again lose mindshare, momentum or a major client because  you became that person who couldnt deliver the  goods. Say it so they get it and it gets done.  Be BRIEF.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49365078606128,"sku":"BDfsyi","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49365078671664,"sku":"ZEfsyi","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49365078835504,"sku":"ZMfsyi","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/fsyi-cover.jpg?v=1762995723","url":"https:\/\/downpour.com\/products\/book-fsyi","provider":"Downpour","version":"1.0","type":"link"}