{"product_id":"book-foum","title":"The New Rules of Sales and Service","description":" People and companies are now researching products and  organizations they might do business with directly, rather than  relying on traditional B2B and B2C salespeople and processes. Just  as online content is the primary driver for successful marketing  and public relations today, online content is quickly becoming a  dominant driver for sales and service as well. Most organizations,  however, are still using traditional selling and service models  that were developed decades ago for a different time. The New  Rules of Sales and Service details the sales and service  strategies and tools that people within any organization can use to  grow their business. Topics include    The Old Rules of Sales and Service Dont Apply in an  Always-On World  The New Sales Cycle  How Web Content Influences the Buying Process  Reaching Your Buyers One at a Time with Content  Gamification Makes Buying Fun  The Content-Rich Website  Sales and Support in Real Time  Your Sales and Service Plan    KEY DIFFERENCE FROM NEW RULES OF MARKETING \u0026amp;  PR: The main difference lies in the strategies presented in  both books: Marketing and public relations use online content to  reach many buyers at once. Sales and service use online content to  reach buyers one at a time. The book tailors its tips and tools to  reflect this difference.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49364975550768,"sku":"BDfoum","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49364975583536,"sku":"ZEfoum","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49364975616304,"sku":"ZMfoum","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/foum-cover.jpg?v=1762995003","url":"https:\/\/downpour.com\/products\/book-foum","provider":"Downpour","version":"1.0","type":"link"}