{"product_id":"book-fnuu","title":"Strategic Advertising Management","description":"\u003ci\u003eStrategic Advertising Management\u003c\/i\u003e provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.\u003cbr\u003e\u003cbr\u003eUsing real world examples and sixteen new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy.\u003cbr\u003e\u003cbr\u003eWith added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, \u003ci\u003eStrategic Advertising Management\u003c\/i\u003e continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49359357215024,"sku":"BDfnuu","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49359357247792,"sku":"ZEfnuu","price":69.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49359357313328,"sku":"ZMfnuu","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/fnuu-cover.jpg?v=1762994983","url":"https:\/\/downpour.com\/products\/book-fnuu","provider":"Downpour","version":"1.0","type":"link"}