{"product_id":"book-fnol","title":"How To Get The Most Out Of Marketing","description":"\u003ch1\u003e\u003cstrong\u003eDoes it ever feel that you're stuck in traffic with a business that isn't growing while you watch marketing drain your bank account?\u003c\/strong\u003e\u003c\/h1\u003e\u003cp\u003e\u003cstrong\u003eDoes it feel you might be missing critical marketing steps that can help your business grow? \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn his latest book, Zev Asch, a successful international marketing executive and entrepreneur walks you through these critically overlooked marketing essentials, and with street-smart advice, he outlines simple steps that business owners can take right away to get a return on their marketing investment, increase sales and boost customer retention.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn this book you'll discover:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat failing, stuck, and businesses that just break even have in common\u003c\/li\u003e\n\u003cli\u003eWhy having a written marketing plan is critical for any business\u003c\/li\u003e\n\u003cli\u003eHow to control your marketing budget instead of having your marketing budget control you\u003c\/li\u003e\n\u003cli\u003eThe reasons you must get tangible, measurable results in your marketing\u003c\/li\u003e\n\u003cli\u003eWhy a strategy for consistent, measurable growth should replace your typical, roller-coaster sales ride\u003c\/li\u003e\n\u003cli\u003eHow a \"Walk In Stupid Every Morning\" cultural shift will dramatically improve your ability to compete and grow\u003c\/li\u003e\n\u003cli\u003eWhat are the Three Engines of Growth and why they determine the fate of your business\u003c\/li\u003e\n\u003cli\u003eThe most untapped sales potential in your business\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFrom start-ups to home-based to established businesses and nonprofits, Asch's jargon-free insights offer an actionable road map that you can start implementing right away. \u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"I wrote a short book for busy small business owners. A practical book with action steps you can implement right away, not an overwhelming 300-page marketing paperweight. I am confident that this book can make a profound impact on the present and future of your business.\"\u003c\/em\u003e - Zev Asch.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBUY \u0026amp; LISTEN to \"How To Get The Most Out Of Marketing,\" NOW\u003c\/strong\u003e\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49420324012336,"sku":"BDfnol","price":7.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/fnol-Square-cover.jpg?v=1773439719","url":"https:\/\/downpour.com\/products\/book-fnol","provider":"Downpour","version":"1.0","type":"link"}