{"product_id":"book-fldx","title":"Creative Personal Branding","description":"\u003cp\u003eIn this innovative book Jürgen Salenbacher shares his unique personal coaching method designed \u003cstrong\u003eto develop creative thinking and innovation\u003c\/strong\u003e. The method, which originated as a career management tool, \u003cstrong\u003ecan be used by anyone who wishes to explore what they have to offer the world.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn five succinct chapters Salenbacher reveals \u003cstrong\u003ehow to use brand positioning methodology to discover where to go next.\u003c\/strong\u003e Along the way he discusses the origins of today's crisis and \u003cstrong\u003ethe keys to creative thinking\u003c\/strong\u003e, he examines the work of leading theorists in\u003cstrong\u003e business culture\u003c\/strong\u003e, and sets readers \u003cstrong\u003e9 assignments designed to coach them towards realising their assets and skills.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAn \u003cstrong\u003einvaluable professional resource\u003c\/strong\u003e, Creative Personal Branding makes rewarding reading for anyone in the creative economy and is \u003cstrong\u003ea key practical tool for those who are interested in positioning themselves\u003c\/strong\u003e in it.\u003c\/p\u003e\u003cp\u003ejsalenbacher.com, cpb-lab.com, @jsalenbacher\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49426300666160,"sku":"BDfldx","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/fldx-Square-cover.jpg?v=1773417903","url":"https:\/\/downpour.com\/products\/book-fldx","provider":"Downpour","version":"1.0","type":"link"}