{"product_id":"book-fksz","title":"Uncopyable","description":"\u003cp\u003eWhat separates average businesses from extraordinarily successful ones?\u003c\/p\u003e\u003cp\u003eBetter product? Nope. Your competitor will rapidly reverse-engineer your \"secret sauce\" and get their \"better-than-you\" version on the market faster than you can say \"Usain Bolt\".\u003c\/p\u003e\u003cp\u003eBetter customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase...a vague generality with no meaningful specific.\u003c\/p\u003e\u003cp\u003eBetter pricing? You're kidding, right? The company that lives on price dies on price.\u003c\/p\u003e\u003cp\u003eMore harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.\u003c\/p\u003e\u003cp\u003eThe solution?\u003c\/p\u003e\u003cp\u003eYou must create an uncopyable attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eUncopyable\u003c\/em\u003e, Steve Miller compellingly argues that new advantage isn't found by going \"outside the box\" - you must actually build your own box.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUncopyable \u003c\/em\u003ewill guide you to achieving an unfair and enduring competitive advantage.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49426287395120,"sku":"BDfksz","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/fksz-Square-cover.jpg?v=1773415996","url":"https:\/\/downpour.com\/products\/book-fksz","provider":"Downpour","version":"1.0","type":"link"}