{"product_id":"book-fjtf","title":"Personal Branding Crash Course","description":"\u003cp\u003eA brand is a name, symbol, design, term and virtually any other characteristic that can be used for identifying a product and distinguishing it from other products. Personal branding can, therefore, be seen as the characteristics of an individual that can be used in distinguishing him from another individual. A brand refers to anything, whatsoever, that associates with any particular product; this can be the symbolism of that brand or the experiences that the end users derived from using or interacting with that product. \u003c\/p\u003e\u003cp\u003eFrom the above definition, it can then be deduced that branding refers to the look, utility, and feel of a product, service or a person; not disregarding the importance of collateral, advertising and packaging of that product. Taking it further, the characteristic of a brand can equally be affected by the attitudes of the promoters and the sales representatives; they can also form public opinion about that product, which can determine the progress and acceptability of the said product.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49437993795888,"sku":"BDfjtf","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/fjtf-Square-cover.jpg?v=1771643120","url":"https:\/\/downpour.com\/products\/book-fjtf","provider":"Downpour","version":"1.0","type":"link"}