{"product_id":"book-fi3w","title":"Emotion By Design","description":"\u003cb\u003eFilled with innovative strategies for success from a former branding expert, \u003ci\u003eEmotion By Design\u003c\/i\u003e will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.\u003cbr\u003e\u003cbr\u003e \"The branding lessons in Greg Hoffman’s \u003ci\u003eEmotion By Design\u003c\/i\u003e are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.” ―Daymond John, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author and co-star of \u003ci\u003eShark Tank\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eEmotion By Design\u003c\/i\u003e, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, \u003ci\u003eEmotion By Design\u003c\/i\u003e is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:  \u003cul\u003e\n\u003cli\u003e Creativity is a Team Sport \u003c\/li\u003e\n\u003cli\u003e Dare to be Remembered \u003c\/li\u003e\n\u003cli\u003e Leave a Legacy, Not Just a Memory \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.\u003cbr\u003e","brand":"Hachette Book Group","offers":[{"title":"Audiobook","offer_id":49348753097008,"sku":"BDfi3w","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49348753162544,"sku":"ZEfi3w","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/fi3w-Square-cover.jpg?v=1778154822","url":"https:\/\/downpour.com\/products\/book-fi3w","provider":"Downpour","version":"1.0","type":"link"}