{"product_id":"book-f9d8","title":"The Embedded Entrepreneur","description":"\u003cp\u003e\u003cstrong\u003eToo many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. \u003c\/strong\u003eWhat are they missing? The Audience-Driven approach of an Embedded Entrepreneur. \u003c\/p\u003e\u003cp\u003eInstead of building solutions looking for customers,\u003cstrong\u003e Embedded entrepreneurs find customers and build a solution with them.\u003c\/strong\u003e They join communities, observe, participate and take these learnings and transform them into products people need and businesses customers love.\u003c\/p\u003e\u003cp\u003eIf you want to\u003cstrong\u003e find your future customers, discover how you can help them, and build an audience while growing your business\u003c\/strong\u003e, I invite you to become an Embedded Entrepreneur.\u003c\/p\u003e\u003cp\u003eWhen you begin building your business with your future audience in mind, the guesswork ends. \u003cstrong\u003eThe Audience-Driven approach of an Embedded Entrepreneur is the path to a sustainable, customer-centric business. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Embedded Entrepreneur\u003c\/em\u003e, you will learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAudience Discovery: who do you want to serve and empower?\u003c\/li\u003e\n\u003cli\u003eAudience Exploration: where does your future audience hang out?\u003c\/li\u003e\n\u003cli\u003eProblem Discovery: which critical problem does your prospective audience have that you can turn into a business?\u003c\/li\u003e\n\u003cli\u003eAudience-Building: how can you leverage social media to build (with) your audience?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eArvid Kahl \u003c\/em\u003eis a software engineer, entrepreneur, and writer who has been building (for) his audience successfully for years. He built a SaaS business to $55,000 Monthly Recurring Revenue with his partner Danielle Simpson. They sold the business for a life-changing amount of money within two years. Arvid wrote the best-selling book \u003cem\u003eZero to Sold\u003c\/em\u003e while building a loyal following of tens of thousands on Twitter.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Embedded Entrepreneur\u003c\/em\u003e is your practical guide to finding the right audience and building the product they need.\u003c\/strong\u003e\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49422550401328,"sku":"BDf9d8","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/f9d8-Square-cover.jpg?v=1773370215","url":"https:\/\/downpour.com\/products\/book-f9d8","provider":"Downpour","version":"1.0","type":"link"}