{"product_id":"book-f4qn","title":"Your First Kickstarter Campaign","description":"\u003ch2\u003e63% of Kickstarter campaigns fail. Do this one thing, and you'll be among the 37% who succeed.\u003c\/h2\u003e\u003cp\u003eThe one thing is \u003cem\u003epre-launch\u003c\/em\u003e. Ask any crowdfunding creator, and they will confirm that it is the key to success.\u003c\/p\u003e\u003cp\u003eYou will learn how to prepare for your first crowdfunding campaign and do pre-launch with a minimal budget by using personal efforts and delegating some work to others. \u003c\/p\u003e\u003cp\u003eThis book is for Kickstarter newbies and first-time creators. It will teach and show you how to collect potential backers early, in advance, and how to plan a Kickstarter campaign from start to finish with the aim of ensuring that you get fully funded. \u003c\/p\u003e\u003cp\u003eYou will understand the basics of crowdfunding, the main difference between the two most popular reward-based crowdfunding platforms: Kickstarter and Indiegogo, how to turn your idea, passion or skill into a product and how to evaluate if there's a market demand for it.\u003c\/p\u003e\u003cp\u003eThe core part of this book is about preparation for the crowdfunding campaign:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to set crowdfunding goals and why it is important to set a low goal\u003c\/li\u003e\n\u003cli\u003eHow to analyze similar campaigns \u003c\/li\u003e\n\u003cli\u003eHow to define your target audience\u003c\/li\u003e\n\u003cli\u003eHow to gather your crowd using free methods\u003c\/li\u003e\n\u003cli\u003eHow to create a landing page that turns visitors into subscribers\u003c\/li\u003e\n\u003cli\u003eWhat are the best tools to build landing pages\u003c\/li\u003e\n\u003cli\u003eHow to integrate your landing page with your mailing list\u003c\/li\u003e\n\u003cli\u003eHow to \"warm-up\" leads with automated email sequence\u003c\/li\u003e\n\u003cli\u003eHow to engage your audience\u003c\/li\u003e\n\u003cli\u003eHow to run Facebook Ads to collect leads\u003c\/li\u003e\n\u003cli\u003eHow to use \"smoke testing\" method to see if someone buys your product\u003c\/li\u003e\n\u003cli\u003eWhat is a pre-launch funnel and what stages it has\u003c\/li\u003e\n\u003cli\u003eConversion rates that you can expect \u003c\/li\u003e\n\u003cli\u003eHow to do media and influencer outreach\u003c\/li\u003e\n\u003cli\u003eHow to submit your video to viral video publishers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":51225989939504,"sku":"BDf4qn","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/f4qn-Square-cover.jpg?v=1774577456","url":"https:\/\/downpour.com\/products\/book-f4qn","provider":"Downpour","version":"1.0","type":"link"}