{"product_id":"book-f4hk","title":"Choose Your Customer","description":"Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive—and win—in this era of digital behemoths. \u003ci\u003eChoose Your Customer\u003c\/i\u003e is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.\u003cbr\u003e\u003cbr\u003eWritten by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, \u003ci\u003eChoose Your Customer\u003c\/i\u003e shows you how to: identify the customers who are the most profitable—and focus on them; provide services and experiences that can't be replicated by the tech giants, no matter how much data they have or how much automation they use; support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth; and focus on your real profit core and build dominance in your specific target market.\u003cbr\u003e\u003cbr\u003eFrom unbeatable customer service to superior pricing and product selection, \u003ci\u003eChoose Your Customer\u003c\/i\u003e provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.","brand":"McGraw Hill-Ascent","offers":[{"title":"Audiobook","offer_id":49364623524144,"sku":"BDf4hk","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49364623589680,"sku":"ZEf4hk","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49364623655216,"sku":"ZMf4hk","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/f4hk-Square-cover.jpg?v=1769750686","url":"https:\/\/downpour.com\/products\/book-f4hk","provider":"Downpour","version":"1.0","type":"link"}