{"product_id":"book-f2f7","title":"The Ultimate Marketing Engine","description":"\u003cp\u003e\u003cstrong\u003eRead by the author.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA step-by-step system for creating customers and clients for life.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Ultimate Marketing Engine \u003c\/em\u003eteaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in \u003cem\u003eDuct Tape Marketing\u003c\/em\u003e and honed over three decades of working with thousands of businesses.\u003c\/p\u003e\u003cp\u003eIn this book, you will learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy strategy must come before tactics.\u003c\/li\u003e\n\u003cli\u003eHow to narrow your focus and choose only ideal customers.\u003c\/li\u003e\n\u003cli\u003eWhy no one wants what you sell – and what they actually want.\u003c\/li\u003e\n\u003cli\u003eHow to use story and narrative as the voice of strategy.\u003c\/li\u003e\n\u003cli\u003eHow to construct the perfect customer journey.\u003c\/li\u003e\n\u003cli\u003eHow to grow your business with your customers.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis book introduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Ultimate Marketing Engine\u003c\/em\u003e will help you take control of your marketing while creating ridiculously consistent business growth.\u003c\/p\u003e\u003cp\u003eAccompanying figures are available in the audiobook companion PDF download.\u003c\/p\u003e","brand":"HarperCollins Christian","offers":[{"title":"Audiobook","offer_id":49364539998512,"sku":"BDf2f7","price":23.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49364540064048,"sku":"ZEf2f7","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49364540129584,"sku":"ZMf2f7","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/f2f7-Square-cover.jpg?v=1777492037","url":"https:\/\/downpour.com\/products\/book-f2f7","provider":"Downpour","version":"1.0","type":"link"}