{"product_id":"book-f2e5","title":"The Laws of Brand Storytelling","description":"\u003cdiv\u003e\n\u003cdiv\u003e\u003cb\u003eFrom the bestselling authors of \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e comes the highly anticipated follow-up,\u003ci\u003e The Laws of Brand Storytelling\u003c\/i\u003e-the definitive quick-reading rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003eWe have been sharing stories from the beginning of human civilization-for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn't what you say it is anymore, it is what consumers say it is. As a result, capturing customers' hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ci\u003eHow?\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBy following these laws:\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e*\u003cspan\u003e\u003c\/span\u003eThe Protagonist Laws: Know Who You Are\u003c\/div\u003e\n\u003cdiv\u003e*\u003cspan\u003e\u003c\/span\u003eThe Strategy Laws: Understand Your Goals\u003c\/div\u003e\n\u003cdiv\u003e*\u003cspan\u003e\u003c\/span\u003eThe Discovery Laws: Find Your Story\u003c\/div\u003e\n\u003cdiv\u003e*\u003cspan\u003e\u003c\/span\u003eThe Story-Making Laws: Craft Your Story\u003c\/div\u003e\n\u003cdiv\u003e*\u003cspan\u003e\u003c\/span\u003eThe Channel Laws: Share Your Story\u003c\/div\u003e\n\u003cdiv\u003e*\u003cspan\u003e\u003c\/span\u003eThe Laws of Engagement: Engage with Your Communities\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003ePacked with inspiring tips, strategies, and stories from two leading marketing innovators,\u003ci\u003e The Laws of Brand Storytelling \u003c\/i\u003eshows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law-literally-for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers' hearts and minds, and you win their business and their loyalty.\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"McGraw Hill-Ascent","offers":[{"title":"Audiobook","offer_id":49380235084080,"sku":"BDf2e5","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [ZE]","offer_id":49380235116848,"sku":"ZEf2e5","price":39.99,"currency_code":"USD","in_stock":false},{"title":"Audio MP3-CD [ZM]","offer_id":49380235215152,"sku":"ZMf2e5","price":45.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/f2e5-Square-cover.jpg?v=1779281483","url":"https:\/\/downpour.com\/products\/book-f2e5","provider":"Downpour","version":"1.0","type":"link"}