{"product_id":"book-f2dx","title":"One Simple Idea","description":"\u003cp\u003e\u003cb\u003eTurn your great idea into millions-without lifting a finger!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYes, a good idea \u003ci\u003eis\u003c\/i\u003e enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As \u003ci\u003eOne Simple Idea\u003c\/i\u003e shows, you can hand these tasks off to others-and make big money in doing so.\u003c\/p\u003e \u003cp\u003eStephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: \u003ci\u003e\u003cb\u003elicense your simple idea and let others do the work.\u003c\/b\u003e\u003c\/i\u003e Breaking down the process of generating and licensing a product idea to a large company, he explains why you don't need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors-and the most lucrative.\u003c\/p\u003e \u003cp\u003eThe old method of bringing products to market through prototyping and patents doesn't work anymore. It's cheaper and more profitable to do it Key's way. \u003ci\u003eOne Simple Idea\u003c\/i\u003e gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.\u003c\/p\u003e","brand":"McGraw Hill-Ascent","offers":[{"title":"Audiobook","offer_id":49393035510064,"sku":"BDf2dx","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [ZE]","offer_id":49393035542832,"sku":"ZEf2dx","price":45.99,"currency_code":"USD","in_stock":false},{"title":"Audio MP3-CD [ZM]","offer_id":49393035575600,"sku":"ZMf2dx","price":45.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/f2dx-Square-cover.jpg?v=1779281437","url":"https:\/\/downpour.com\/products\/book-f2dx","provider":"Downpour","version":"1.0","type":"link"}