{"product_id":"book-evrb","title":"Decoding the New Consumer Mind","description":" A decade of swift and stunning change has profoundly affected  the psychology of how, when, and why we shop and buy. In  Decoding the New Consumer Mind, award-winning  consumer psychologist Kit Yarrow shares surprising insights about  the new motivations and behaviors of shoppers, taking marketers  where they need to be today: into the deeply psychological and  often unconscious relationships that people have with products,  retailers, marketing communications, and brands.   Drawing on hundreds of consumer interviews and shop-alongs,  Yarrow reveals the trends that define our transformed behavior. For  example, when we shop we show greater emotionality, hunting for  more intense experiences and seeking relief and distraction online.  A profound sense of isolation and individualism shapes the way we  express ourselves and connect with brands and retailers.  Neurological research even suggests that our brains are rewired,  altering what we crave, how we think, and where our attention  goes.  Decoding the New Consumer Mind provides marketers with  practical ways to tap into this new consumer psychology, and Yarrow  shows how to combine technology and innovation to enhance brand  image; win love and loyalty through authenticity and integrity; put  the consumers needs and preferences front and center; and  deliver the most emotionally intense, yet uncomplicated, experience  possible. Armed with Yarrows strategies, marketers will be  able to connect more effectively with consumersdriving  profit and success across the organization.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49367064215856,"sku":"BDevrb","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49367064346928,"sku":"ZEevrb","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49367064412464,"sku":"ZMevrb","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [ZP]","offer_id":49367064510768,"sku":"ZPevrb","price":66.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/evrb-cover.jpg?v=1762990188","url":"https:\/\/downpour.com\/products\/book-evrb","provider":"Downpour","version":"1.0","type":"link"}