{"product_id":"book-es3r","title":"The Imagination Machine","description":"We need imagination now more than ever—to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination \u003ci\u003ework\u003c\/i\u003e? And how can organizations keep it alive and harness it systematically?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Imagination Machine\u003c\/i\u003e answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life.\u003cbr\u003e\u003cbr\u003eImagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success—especially during a crisis.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Imagination Machine\u003c\/i\u003e is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49366788768048,"sku":"BDes3r","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49366788899120,"sku":"ZEes3r","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49366788964656,"sku":"ZMes3r","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [ZP]","offer_id":49366788997424,"sku":"ZPes3r","price":66.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/es3r-Square-cover.jpg?v=1782236486","url":"https:\/\/downpour.com\/products\/book-es3r","provider":"Downpour","version":"1.0","type":"link"}