{"product_id":"book-ervd","title":"Ascend Your Start-Up","description":"\u003cp\u003e\u003cem\u003eAscend Your Start-up: Conquer the 5 Disconnects to Accelerate Growth\u003c\/em\u003e is an industry-defining panacea for start-ups who have stalled out on their journey to the top of the mountain.\u003c\/p\u003e\u003cp\u003eDedicated to her late grandmother, author Helen Yu inhales multiple generations of wisdom and exhales a revolutionary framework for tech founders and CEOs that enables their businesses to scale faster and fearlessly.\u003c\/p\u003e\u003cp\u003eFrom Yu's 15 years of first-hand experience in tech start-ups, readers will learn the 5 fundamental growth disconnects that trap start-ups in the cliffside, keep them from reaching the summit and touching the sky. \u003cem\u003eAscend Your Start-up\u003c\/em\u003e also empowers founders and CEOs to self-reflect and grow, posing a thoughtfully architected set of 26 essential questions you can ask yourself in order to scale your business.\u003c\/p\u003e\u003cp\u003eInspiration flows freely through the book's pages as Helen draws parallels between the journey of growing a start-up and her sacred promise made to her grandmother to climb Mt. Everest.\u003c\/p\u003e\u003cp\u003eYou will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIndustry-specific, highly experienced advice for tech start-ups \u003c\/li\u003e\n\u003cli\u003eFundamental wisdom on the 5 disconnects that prevent a start-up from ascending \u003c\/li\u003e\n\u003cli\u003eTurning an idea into a product and moving it to the market \u003c\/li\u003e\n\u003cli\u003eTaking a marketed product to scale \u003c\/li\u003e\n\u003cli\u003eInspirational guidance for tech start-ups facing the emotions and challenges of growing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAscend Your Start-up\u003c\/em\u003e is the profound answer to the question every start-up has asked themselves: \"How do we get to the top?\"\u003c\/p\u003e","brand":"Made for Success","offers":[{"title":"Audiobook","offer_id":49366765568304,"sku":"BDervd","price":34.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49366765601072,"sku":"ZEervd","price":34.95,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49366765666608,"sku":"ZMervd","price":34.95,"currency_code":"USD","in_stock":true},{"title":"eBook [ET]","offer_id":49935500050736,"sku":"ETervd","price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ervd-Square-cover.jpg?v=1770247407","url":"https:\/\/downpour.com\/products\/book-ervd","provider":"Downpour","version":"1.0","type":"link"}