{"product_id":"book-epqw","title":"Lean B2B","description":"\u003cp\u003eThousands of entrepreneurs and innovators use Lean B2B to \u003cstrong\u003equickly find traction in the market.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePacked with \u003cstrong\u003emore than 20 case studies\u003c\/strong\u003e, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help entrepreneurs \u003cstrong\u003efocus on the right actions each step of the way\u003c\/strong\u003e, leaving as little as possible to luck.\u003c\/p\u003e\u003cp\u003eThe book helps:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAssess the market potential of opportunities to find the right opportunity for your team\u003c\/li\u003e\n\u003cli\u003eFind early adopters, quickly establish credibility and convince business stakeholders to work with you\u003c\/li\u003e\n\u003cli\u003eFind and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision\u003c\/li\u003e\n\u003cli\u003eCreate a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit\u003c\/li\u003e\n\u003cli\u003eIdentify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e« The book will pay itself off in the first couple of pages! »\u003c\/em\u003e\u003c\/strong\u003e - Ben Sardella, Co-Founder, Datanyze, AA-ISP Top 25 Most Influential\u003c\/p\u003e\u003cp\u003e\u003cem\u003e« Lean B2B nails the key to being nimble and iterative in the complex, drawn-out world of B2B entrepreneurship: relationships. It captures how I've been running my own Lean B2B practice for years and makes it accessible to anyone. »\u003c\/em\u003e - Brian Gladstein, CEO and Founder, Explorics\u003c\/p\u003e\u003cp\u003e\u003cem\u003e« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. »\u003c\/em\u003e - Carmen Gerea, CEO \u0026amp; Co-founder, UsabilityChefs\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49437540548912,"sku":"BDepqw","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/epqw-Square-cover.jpg?v=1773339525","url":"https:\/\/downpour.com\/products\/book-epqw","provider":"Downpour","version":"1.0","type":"link"}