{"product_id":"book-en77","title":"Digital Makeover","description":"\u003ci\u003eDigital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse\u003c\/i\u003e examines L'Oréal's successful people-driven digital transformation. Professors and authors Béatrice Collin and Marie Taillard set out exactly how L'Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eDigital Makeover\u003c\/i\u003e comprehensively describes L'Oréal's strategy, including:\u003cbr\u003e\u003cbr\u003e  ● Maintaining market leadership in the face of disruption\u003cbr\u003e\u003cbr\u003e  ● Believing in the transformative power of the organization, its legacy, and its people\u003cbr\u003e\u003cbr\u003e  ● A social-centric approach to beauty tech, ecommerce, and digital services\u003cbr\u003e\u003cbr\u003e  ● The company's successful play for market dominance in China\u003cbr\u003e\u003cbr\u003e  Case studies that showcase best practices for digital transformation across sectors \u003ci\u003eDigital Makeover\u003c\/i\u003e is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies. ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49366573089072,"sku":"BDen77","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49366573154608,"sku":"ZEen77","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49366573187376,"sku":"ZMen77","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [ZP]","offer_id":49366573220144,"sku":"ZPen77","price":66.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/en77-cover.jpg?v=1762988958","url":"https:\/\/downpour.com\/products\/book-en77","provider":"Downpour","version":"1.0","type":"link"}