{"product_id":"book-emzh","title":"What Great Brands Do","description":" What Great Brands Do shows how companies as diverse as  IBM, REI, Starbucks, Lululemon, and more have all used their  exceptional brand platforms as management tools to fuel, align, and  guide every task they undertakeand have achieved  higher-than-average profit margins as a result. What do these great  brands have in common?  What Great Brands Do shows how these firms rely on a  brand-as-business management approach to grow and succeed in tough  economic climates, regardless of the size of their marketing  budgets. What Great Brands Do distills their approach into  seven guiding principles and accompanying best practices to provide  a thoughtful and practical methodology for putting a  companys brand in the drivers seat of the  organization. The seven principles are:    Great brands start inside  Great brands avoid selling products  Great brands ignore trends  Great brands dont chase customers  Great brands sweat the small stuff  Great brands commit and stay committed  Great brands never need to give back    Research suggests that only a small portion of companies practice  brand-building the way great brands doa recent survey of  marketing executives revealed that 64 percent feel that their  brands do not influence decisions made at their companies. Nearly  two-thirds of companies are pouring millions of dollars into  marketing and advertising without aligning their business  strategies with the brand values and attributes theyre  communicating. As a result, the full business value of those brands  is going unrealized. What Great Brands Do intends to change  the ways readers think about and work with brand-building, and the  book is essential reading for any business leader who wants to  ensure that current brand activities help lay the foundation for  continued growth.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49369432588592,"sku":"BDemzh","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49369432916272,"sku":"ZEemzh","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49369432949040,"sku":"ZMemzh","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/emzh-cover.jpg?v=1762988690","url":"https:\/\/downpour.com\/products\/book-emzh","provider":"Downpour","version":"1.0","type":"link"}