{"product_id":"book-eh6z","title":"The Boston Consulting Group on Strategy","description":" A collection of the best strategic thinking from the Boston  Consulting Group one of the most prestigious and innovative  management consulting firms in the world.    For the past forty-two years, The Boston Consulting Group has been  shaping the way business is done the world over. This book, a  compilation of seventy-five of BCG's most influential articles and  thought pieces, is an indispensable source of fresh ideas,  insights, and practical lessons for managers, executives, and  entrepreneurs in every industry. Key topics covered include market  segmentation, performance measurement, resource allocation, and  organizational design. New articles for the second edition include  George Stalk on hardball, Michael Silverstein on trading up, and  Philip Evans on networks.      The Boston Consulting Group on Strategy is essential reading for  senior managers, executives, entrepreneurs, and students of  strategy and business.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49428658618672,"sku":"BDeh6z","price":30.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428658684208,"sku":"ZEeh6z","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428658716976,"sku":"ZMeh6z","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/eh6z-cover.jpg?v=1762986432","url":"https:\/\/downpour.com\/products\/book-eh6z","provider":"Downpour","version":"1.0","type":"link"}