{"product_id":"book-eh3f","title":"BlackBerry Planet","description":" BlackBerry Planet is a new tribe of people who simply cannot get  along without their favorite device, Research in Motions  innovative electronic organizer, the BlackBerry. This omnipresent  device has gone beyond being the worlds foremost mobile  business tool and entered the consumer mainstream as the Swiss Army  Knife of smart phones.   BlackBerry Planet tells the behind-the-scenes story of  how this little device has become the machine that connects the  planet. Starting with the early years of Mike Lazaridis  invention and his founding of RIM at age 23, it details his drive  to innovate, developing what was a glorified pager into the  essential corporate communicator, used by everyone from dealmakers  to the Queen of England, from movie stars to the entire US  Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together  have been the driving force behind the RIM story.  With access to senior staffers and former RIM employees,  BlackBerry Planet tells the inside story about the branding  and marketing success of the BlackBerry, from its use during 9\/11,  which earned RIM a reputation for security and reliability, to the  cultural adoption of the iconic device as a must-have symbol, to  the backlash against the addictive properties of the  CrackBerry, and the various patent suits RIM has had  to fight off  including the five-year court battle that  resulted in the largest technology patent settlement in US  history.  As the incredible story of the BlackBerry unfolds, and as RIM  battles global giants like Nokia and Apple in the emerging  super-phone marketplace, users, fans, investors and competitors can  look to BlackBerry Planet for the insight and context of  where theyve been, to try and predict where theyre  going.  ","brand":"Tantor","offers":[{"title":"Audiobook","offer_id":49428651966768,"sku":"BDeh3f","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428651999536,"sku":"ZEeh3f","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428652065072,"sku":"ZMeh3f","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/eh3f-Square-cover.jpg?v=1779269519","url":"https:\/\/downpour.com\/products\/book-eh3f","provider":"Downpour","version":"1.0","type":"link"}