{"product_id":"book-ega3","title":"Social Media Strategies for Professionals and Their Firms","description":" Teaching firms how to integrate new media into their marketing  strategy involves showing professionals that they are actually  accomplishing familiar marketing tactics, just in newer, slightly  different ways. In Social Media for Professionals, emphasis  is placed on the strategies achieved through the tools, rather than  just a focus on the tools, themselves. This helps keep the book  timely even as new tools emerge-suggestions will be provided for  applying the concepts within as newer technologies emerge.  Appropriate tool choice will hinge on strategic purpose-discussed  in depth-and culminating with how one determines return on  investment (ROI) in SM use.   Author will provide step-by-step approaches to successful  professional blogging. High-level strategies for using Twitter,  LinkedIn, Friendfeed and Facebook will also be covered. Again,  because these tools evolve continuously, the purpose of use will be  emphasized with each rather than click-by-click instructions which  would be obsolete probably before publication.  ","brand":"Tantor","offers":[{"title":"Audiobook","offer_id":49428633157936,"sku":"BDega3","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428633190704,"sku":"ZEega3","price":55.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428633223472,"sku":"ZMega3","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ega3-Square-cover.jpg?v=1779268888","url":"https:\/\/downpour.com\/products\/book-ega3","provider":"Downpour","version":"1.0","type":"link"}