{"product_id":"book-eg0i","title":"Getting Innovation Right","description":" Getting Innovation Right departs from the  conventional wisdom of innovation, which  encourages  creativity, freewheeling experiments, tolerance for mistakes and  failures, play, intuition, collaboration, curiosity, and so on.   Play and curiosity are a wonderful part of everyday life and  have their place in creating a culture of high performance, but  they are not enough to drive results in the harsh realities of  commerce. This book takes a hard-nosed stance and says,  innovation is nothing if it is not successful. Here's what it  takes to get traction and growth in the marketplace.   A practical guide, this is the ultimate handbook for generating  game-changing innovation in today's tumultuous economy, providing  practicable guidance for an outcome-based approach to innovation  that generates lasting value for clients. Kahan identifies the  specific strategies that add value, including: introducing new ways  of working, dealing successfully with disruption, coping with the  down economy, responding to a revolutionary product sweeping  through the marketplace and laying waste to existing  industries.  Most crucially, he presents a 7 step  model for an innovation strategy that works:    Discover Inflection Points  Build Capacity  Gather Business Intelligence  Shift Perspective  Exploit Disruption  Generate Value  Drive Uptake    Getting Innovation Right will include stories,  techniques, perspectives, and templates from the wide range of 60+  companies in diverse sectors where Kahan has led innovation  initiatives. Innovation experts will contribute sidebars from their  experience in the field. Grounded in real market experience,  Getting Innovation Right is an indispensable resource for  leaders looking to push the envelope in way that have the highest  chance of success in the marketplace.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49428567490864,"sku":"BDeg0i","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428567523632,"sku":"ZEeg0i","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428567556400,"sku":"ZMeg0i","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/eg0i-cover.jpg?v=1762984386","url":"https:\/\/downpour.com\/products\/book-eg0i","provider":"Downpour","version":"1.0","type":"link"}