{"product_id":"book-ee9a","title":"Brewing Up a Business","description":" This is the exhilarating success story of a man who really likes  beerso much so that he decided to make a business of it.  Starting with nothing but a home brewing kit, Sam Calagione turned  his entrepreneurial dream into a foamy reality and built the  country's fastest growing breweryDogfish Head Craft Brewery.  Brewing Up a Business is the enlightening and entertaining  story of Dogfish and Calagione, of the power of unconventional  thinking, and of the hard lessons every entrepreneur learns along  the way.   In this updated second edition, Calagione offers a deeper  real-world look at entrepreneurship and what it takes to run a  booming business. In several new chapters, he discusses  Dogfishs most innovative marketing strategies. In  particular, he explains how social media has become an integral  part of his business model and offers advice on how small  businesses can use it to level the playing field with larger  competitors. Calagione also presents his passionate, compelling  argument for choosing to keep his business relatively small and  artisanal, despite market demands for Dogfish to grow faster.  ","brand":"Tantor","offers":[{"title":"Audiobook","offer_id":49428339228976,"sku":"BDee9a","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428339261744,"sku":"ZEee9a","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428339294512,"sku":"ZMee9a","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ee9a-Square-cover.jpg?v=1779266955","url":"https:\/\/downpour.com\/products\/book-ee9a","provider":"Downpour","version":"1.0","type":"link"}