{"product_id":"book-ee96","title":"When the Headline Is You","description":" Exposing oneself to media scrutiny requires more than  simple candor and honesty. It requires knowledge, training, and a  keen understanding of how reporters write the  news.from the Introduction   Award-winning journalist and crisis communications expert Jeff  Ansell provides a complete, values-based framework for successfully  navigating all types of media encounters. This framework offers  executives, leaders, and communications professionals the practical  tools and step-by-step messaging formulae needed to address  problematic issues while limiting their exposure to the  sensationalism of todays media environment. With nearly 40  years of experience, Ansell reveals the inside secrets to  understanding the media, building credibility, and developing  persuasive communication skills.  To facilitate implementation, this how-to guide includes a  complete Media Messaging Toolkit, a six-step interview and message  delivery exercise, and numerous real-world illustrative  examples.  Whether delivering good news, not so good news, or dealing with  a full-blown media crisis, When the Headline Is You provides  all the insights and strategies necessary to manage image and  enhance reputation.  ","brand":"Tantor","offers":[{"title":"Audiobook","offer_id":49428337688880,"sku":"BDee96","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428337721648,"sku":"ZEee96","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428337754416,"sku":"ZMee96","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ee96-Square-cover.jpg?v=1779266933","url":"https:\/\/downpour.com\/products\/book-ee96","provider":"Downpour","version":"1.0","type":"link"}