{"product_id":"book-ee4i","title":"If You Build It Will They Come?","description":" An  astounding 70% of new products fail-a number that has remained  stubbornly high for the last thirty years. Why all this failure?  Did complicated technologies simply not work? Did financial backers  not fork over enough cash? Was the quality bad? No to all of the  above. These products failed because they  missed hitting a viable market.  If You Build it Will They  Come? a new book by seasoned CEO and investor turned professor,  Rob Adams, explains exactly how this failure can be averted. By  applying the simple, proven Market Testing strategy outlined in  If You Build it Will They Come?, entrepreneurs and managers  can dramatically improve their success rate for finding new markets  and launching new products.        MARKET  TESTING DOES NOT HAVE TO BE EXPENSIVE AND TIME-CONSUMING:    Book describes a simple, step-by-step guide to  systematically uncovering the market for any product including: How  to personally interview at least 100 people in the target  audience; how to determine the target customers best  alternatives and substitutes for your new product; and how to  quickly gather information on competitors, anecdotal evidence,  expert opinions, growth rate of the target market,  etc.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49428284670256,"sku":"BDee4i","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428284703024,"sku":"ZEee4i","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428284735792,"sku":"ZMee4i","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ee4i-Square-cover.jpg?v=1778670850","url":"https:\/\/downpour.com\/products\/book-ee4i","provider":"Downpour","version":"1.0","type":"link"}