{"product_id":"book-ee37","title":"Innovation X","description":" Innovation is one of todays hottest business topic and  Fortune 500 companies are ramping up innovation efforts after years  of focusing on bottom line efficiencies. So why do so many still  struggle with realizing the opportunities they expected to gain  from these innovations?   Adam Richardson offers fresh approaches to innovation that  tackle head on a new class of business problems and innovation  challenges that come from a confluence of competition  appearing from unexpected quarters, stagnation in understanding  customers and new growth opportunities, and customers becoming more  interested in experiences than products. These  problems are a double-edged sword: mercilessly risky and  complex but at the same time presenting huge opportunities for  growth and sustained competitive advantage. Conventional  wisdom in the past ten years has been to crank up the  innovation engine to solve complex competitive challenges,  but in fact this can make the situation worse, not better.  As Director of Product Strategy at frog design, inc., one of the  worlds leading design consultancies, Richardson collaborates  with companies of all different sizes and types in many different  industries to help them envision and realize successful new  business ventures, products, software and websites, fundamentally  about what should they make in order to create growth and  differentiation in increasingly competitive markets.  There are four very specific approaches to innovation that  can lead to success: Immersion,  Convergence, Emergence,  and Divergence. Innovation X reveals the tools  and frameworks used by frog design to tackle today's  innovation challenges, drawing on frogs 40-year history  of unconventional thinking and process. The book will be liberally  sprinkled with case studies a broad range of industries, as well as  examples from frogs own client work spanning 40 years.  Though frog has its roots in design, this is not a  design book. Instead it is written from a point of  view that is emerging from combining design thinking (which  emphasizes deep customer understanding, creativity, qualitative  data, and intuitive leaps) and business strategy (emphasizing clear  metrics, quantitative data, organizational fit, competitive  awareness, and risk mitigation). Pure inventive creativity or  analytic horsepower are not enough by themselves to crack the  challenges, they must be combined. Putting them together in a way  that is productive is difficult to do, and it is a task frog has  been focusing on for several years as we work with our clients on a  wide variety of projects. Much of what the book will touch on is  drawn directly from in-the-trenches work with clients of all sizes  and types, with stakeholders from staff level to CEO.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49428260061488,"sku":"BDee37","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428260356400,"sku":"ZEee37","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428260454704,"sku":"ZMee37","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ee37-cover.jpg?v=1762982605","url":"https:\/\/downpour.com\/products\/book-ee37","provider":"Downpour","version":"1.0","type":"link"}