{"product_id":"book-ee35","title":"Social Innovation, Inc.","description":" Social Innovation, Inc. explodes the concept of  social responsibility and empowers companies to take back control  of the social agenda.    These days, its ok not to be purely altruistic. Consumers  purchase hybrid cars not to show solidarity for the environment,  but primarily to protect their wallets. Donors can use  websites like kiva.org to make micro-loans to poor  entrepreneurs-and get their money back with interest. Even  Wal-Mart, the worlds largest retailer, didnt see a  dime of return on hundreds of millions it has spent on  philanthropyuntil it implemented its $4 prescription drug  program in 2006. Since its inception, the program has generated  more than $2 billion in savings for Wal-Mart customers,  particularly the uninsured and Medicare recipients. The business  impact has been tremendous: the $4 drug program skyrocketed sales  at Wal-Mart and Sams Club pharmacies and attracted scores of  new customers who, but for the $4 program, would not have walked  into a Wal-Mart. What made Wal-Marts program extraordinary  is that it was designed as a business strategy. The  initiative had a much greater impact on health care than any grant  Wal-Mart could make, and more important, it was  sustainable.   To compete in this new economy, companies must find innovative  ways to create economic value through positive social change.  Social innovation is about making social change work for the  business, not the other way around.  Social innovations differ  from traditional corporate philanthropy and social responsibility  initiatives in four fundamental ways.  Social innovations: 1)  are primarily designed to produce business value; 2) leverage the  machinery of the business to solve social problems; 3) are scalable  and sustainable; and 4) often address market failures.   ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49428257603888,"sku":"BDee35","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428257669424,"sku":"ZEee35","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428257702192,"sku":"ZMee35","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ee35-Square-cover.jpg?v=1778670638","url":"https:\/\/downpour.com\/products\/book-ee35","provider":"Downpour","version":"1.0","type":"link"}