{"product_id":"book-ee30","title":"Chasing the Monster Idea","description":" How do you develop solutions that rock? Ones that surpass their  initial local purpose and grab an industry by its throat, quickly  and efficiently turning interested parties into concept  evangelists, propagating the core message and values of the idea in  ways traditional distribution cant reach, influencing  behavior and altering perceptions.   Chasing the Monster Idea dispenses the hallmarks of  a monstrous idea by providing the authors idea  measurement tools in the form of seven primary questions to  gauge its potential. These seven questions are supported by  real-world examples of ideas that both succeeded in reigning over  their audience and ones that failed miserably. Chasing the  Monster Idea goes beyond defining exactly what an idea  needs to be in order to not be considered dreadful (although it  does do that), by containing warnings and anecdotes from some of  the worlds most prominent creatives, marketing teams, and  business professionals at all levels expounding their own  experiences, opinions and behaviors surrounding these  thought-inducing principals.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49428248920368,"sku":"BDee30","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428248953136,"sku":"ZEee30","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428249018672,"sku":"ZMee30","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ee30-cover.jpg?v=1762982453","url":"https:\/\/downpour.com\/products\/book-ee30","provider":"Downpour","version":"1.0","type":"link"}