{"product_id":"book-ee1i","title":"Social Machines","description":" Over the past five years, our online interactions and  connections have formed the backbone of companies like Facebook and  Twitter and have defined whole new categories of social  interaction.  But where is it written that only humans  can be social?  What if machines like cars, bikes, health monitors, appliances,  ATMs, and kiosks could all become members of your social network,  and give you important information about whats happening in  your car, your home, and your body?  What if the next Facebook  friend you made was a product and it started communicating with you  about what you want and need?  What if your next Twitter  follower was your refrigerator?!   Businesses like Ford,  Proctor and Gamble and dozens of startups are now using social  machines to reach new markets, improve brand and market awareness,  and increase revenues.   The book will:     Articulate how social is a compelling new  business model for the Internet of Things  Discuss current technologies, such as smart phones and tablets,  and how they can\/will enable Social Machines  Teach readers the business benefits of connecting machines to a  social network  Teach readers how to learn from existing implementations and  customize them for their own use.    ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49428160741680,"sku":"BDee1i","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428160774448,"sku":"ZEee1i","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428160807216,"sku":"ZMee1i","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ee1i-cover.jpg?v=1762981236","url":"https:\/\/downpour.com\/products\/book-ee1i","provider":"Downpour","version":"1.0","type":"link"}