{"product_id":"book-ee0j","title":"Winning the Professional Services Sale","description":" Over the past several years, sellers who offer high-value products  and services to businesses have experienced profound changes in the  way they do business. Winning the Professional Services  Sale argues for fundamental changes in the sellers  mindset. Rather than pressing to sell, salespeople must help their  clients buy, even if that purchase ends up with a competitor. The  book rejects myopic, conventional sales wisdomsuch as the  need for elevator speeches, cold calling, and presumptive  closesas relics of a bygone era.   In place of that old advice, Winning the Professional  Services Sale presents a different approach for winning  profitable services sales in todays market. To master that  approach, sellers must take a holistic view of the buying process  and the needs of the buyers organization, including its  competitors, customers, suppliers, employees, and investors. Only  by understanding a sale from every possible angle can a salesperson  gain the competitive edge thats so essential to the services  sales.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49428151501104,"sku":"BDee0j","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49428151533872,"sku":"ZEee0j","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49428151566640,"sku":"ZMee0j","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ee0j-cover.jpg?v=1762980440","url":"https:\/\/downpour.com\/products\/book-ee0j","provider":"Downpour","version":"1.0","type":"link"}