{"product_id":"book-ee04","title":"Pow! Right Between the Eyes","description":" Pow! Radical new methods for reaching jaded, cynical  consumers   Put simply, when it comes to your business, your new idea, even  yourself, this book can be the difference between a Who  cares? and a Holy cow!  Business, both big and small, is in desperate need of new ways  to inspire bored and cynical consumers who have grown weary of the  same old song and dance. In todays information economy, it  doesnt matter how many people you reach, but how much  attention they pay. And the best way to get attention is with the  powerful, but largely misunderstood, element of surprise.  Pow! Enter Andy Nulman with the art of surprise marketing. An  explosive new outlook, surprise marketing solidifies the bond  between you and your customers like nothing else, and keeps them  coming back for more by providing a continuous flow of what they  never expected. Pow! Right Between the Eyes reveals the  secrets, theories, and tactics of surprise marketing, and wields  outrageous real-world examples (and even more outrageous tools like  The Lubricant to Yes and Euphoric  Shock) to help expand the boundaries of the extreme and  create a bigger bang for bigger profits.  On his quest to unlock the secret of why some things knock your  socks off and others put you to sleep, Nulman shares insights from  director Alfred Hitchcock, designer Philippe Starck, playwright  David Mamet, Family Guy creator Seth McFarlane, Harvard  psychologists, songwriters, bloggers, and even the inventor of  Pirate Booty snack chips. And he shows how todays smartest  companies are winning big with surprises stories like:   How Oprahs shocking announcement that  Everybody gets a car! sent her Web site traffic up  800% and helped the Pontiac G6 outsell its competitors by 20%   How Target earns $7 billion a year in free publicity  with stunts like a floating temporary store in New Yorks  Hudson River or putting on a vertical fashion show where acrobat  models walked down the side of Rockefeller Center   How Bear Naked Granola reversed the trick-or-treat  tradition by sending costumed street teams door-to-door to give  away granola samples on Halloween  Andy Nulman is a wildly-successful businessman and even wilder  public speaker who first learned the power of surprise working with  Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as  the cofounder and CEO of the Just For Laughs Festival, the  worlds largest comedy event. His book shares hilarious and  effective surprise promotions that he himself dreamed up for the  event and in his current position as cofounder, President, and CMO  of Airborne Mobile, which brings brands like Maxim,  Family Guy, and the NFL to the mobile media world.  Dont forget to read the books two forewords by the  legendary John Cleese and CBS Late Late Show host Craig  Ferguson. Surprising choices for a business book?   Wellwhat did you expect?  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49372328100144,"sku":"BDee04","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49372328132912,"sku":"ZEee04","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49372328165680,"sku":"ZMee04","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ee04-cover.jpg?v=1763098480","url":"https:\/\/downpour.com\/products\/book-ee04","provider":"Downpour","version":"1.0","type":"link"}