{"product_id":"book-edzm","title":"UnMarketing","description":" For generations, marketing has been hypocritical. Weve been  taught to market to others the way we hate being marketed to  (cold-calling, flyers, ads); yet were all aware that no one  likes to be marketed to. People dont read newspapers for the  ads (if they still read them at all); they dont sit by the  phone waiting for a cold call; and no one rushes to their mailbox  looking for junk mail. Yet for generations we keep teaching the  same old stuff; cold calling, direct mail, advertising. Weve  come to accept that a 0.01% response rate is a  success and every no could lead to the  next yes.   UnMarketing is here to tell readers that we need to  UnLearn the old way. Potential and current customers want to be  listened to, validated, and have a platform to be heard -  especially online. This book will show people how to create a  mindset and systems that perpetually attract the right customers.  Instead of teaching the tired method of Push re the  logical choice).  Marketing isnt a task,  a role or speciality. It will help all  professionals realize that every single time a potential  customer comes across a point of engagement with your company -  you are marketing.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49372315222320,"sku":"BDedzm","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49372315255088,"sku":"ZEedzm","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49372315320624,"sku":"ZMedzm","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/edzm-Square-cover.jpg?v=1778670083","url":"https:\/\/downpour.com\/products\/book-edzm","provider":"Downpour","version":"1.0","type":"link"}