{"product_id":"book-edwi","title":"Get Lucky","description":" Get Lucky is a manual for serendipity: what it is, how it  works and how to put it to work for you.   As the pace of change accelerates around our businesses, and the  sheer volume of information explodes, we're under incredible  pressure to connect just in time with the people and ideas we need  to thrive. We can no longer research, plan or process our way to  success, though. No matter how many possibilities we can see, there  will always be factors outside our sight and beyond our control.  This uncertainty is not a problem, however - in fact, it brings  tremendous opportunities, and it fosters one of the most important  drivers of success in the modern economy: serendipity.  Serendipity is chance interacting with creativity, and it is not  an abstract, magical notion, but a practical skill. We can't know  when serendipity will strike, but what we can do is foster the  conditions for serendipity to occur early and often. There is a  skill set of \"planned serendipity\" common to the world's most  admired businesses, which the authors of Get Lucky distill  into 8 elements:    Preparedness: the skill of linking together seemingly  unconnected events, information and people.  Motion: the most basic way to increase chance collisions  is quite simply to move around a lot.  Activation: creating new constraints that release people  from their rote behavior.  Attraction: how to project a public presence that  generates chance encounters.  Connection: personal curiosity, professional reputation  and accessibility to others.  Commitment: not just having a goal, but exposing  ourselves widely and publicly in pursuit of that goal.  Porosity, or \"the semi-permeable membrane\": the free  exchange of information and relationships between people inside and  outside the organization.  Divergence: the ability to explore and sometimes take  alternative paths spurred by chance encounters, some of which may  challenge our current thinking.           The authors of Get Lucky capitalized on serendipitous  encounters when they founded Get Satisfaction, their online  services firm. Today, they help over 100,000 clients drive their  own potential for serendipity. The stories of Get Satisfaction and  its customers drive the narrative of Get Lucky, and the book  includes rich examples from companies in a diverse range of  sectors, including Avon (who capitalized on an unexpected use and  user base of one of their skin care products), the Acumen Fund (one  of the world's largest social investment funds), AirBNB (the  popular social network for vacation rentals), Target, Google,  Facebook, Walmart, and more.  Serendipity is far more than blind luck, and it produces  quantifiable results: breakthrough ideas, relationships that  matter, effortless cooperation, actionable learning, and  synchronized market timing. Serendipity is a direct challenge to  business-as-usual, and planned serendipity is the key ingredient to  growing a business in this time of accelerating change.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49372245885232,"sku":"BDedwi","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49372245918000,"sku":"ZEedwi","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49372245950768,"sku":"ZMedwi","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/edwi-cover.jpg?v=1762977881","url":"https:\/\/downpour.com\/products\/book-edwi","provider":"Downpour","version":"1.0","type":"link"}